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CUSTOMER RE-ENGAGEMENT

Reconnect with past customers.
Make the next visit easier.

Thoughtful follow-up for customers who haven’t returned, with timing and messages shaped around your business.

Maintain customer connections

Give eligible past customers a simple way to reconnect.

Reduce manual follow-up

Reduce repetitive outreach tasks while keeping your team involved.

Give your team useful context

See who has replied and what they’re interested in before following up.

HOW IT WORKS

A thoughtful route back to your business.

01

Eligible past customer identified

Agreed activity rules identify customers suitable for a check-in, subject to contact preferences and the connected system.

02

Approved message sent

A message approved by your business invites the customer to reconnect.

03

Customer chooses to respond

The customer can ask a question, express interest, or opt out.

04

Team helps with the next step

Your team receives the response and helps with relevant information or an agreed scheduling process.

ILLUSTRATIVE EXAMPLE

A friendly check-in.
A useful next step.

A simple conversation that helps past customers get the information they’re looking for.

Sample customer: JamieLast visit: 60 days ago
NF
Northside FitnessAutomated assistant · example
Assistant

Hi Jamie, this is Northside Fitness’s automated assistant. Would you like information about current class times? Reply STOP to opt out.

Customer

Yes, evening classes please.

Assistant

Thanks. I’ll ask the team to share current evening options with you.

Sample workflow — illustrative data

SAMPLE WORKFLOW — ILLUSTRATIVE DATA

Customer activity summary

Last visit
60 days ago
Channel
SMS
Customer interest
Evening classes
Status
Awaiting team follow-up
Sample workflow — illustrative data

TIMING AND STOPPING RULES

Choose when a check-in makes sense.

Example intervals — configured for your business, not a fixed schedule.

  1. 30 days

    An example eligibility window.

  2. 60 days

    A different interval to consider.

  3. 90 days

    Another possible check-in point.

Keep the timing in your control.

Pause scheduled outreach on reply
Stop on opt-out
Stop after a recorded return visit
Limit reminders

Available controls depend on the connected systems.

Timing, eligibility, contact limits, and stopping rules are agreed during setup. These examples do not mean every customer receives all three messages.

KEY FEATURES

Key features for simpler re-engagement.

Approved outreach messages

Use clear, friendly wording approved by your business.

Configurable inactivity rules

Define when a customer may be suitable for a check-in.

Relevant customer groups

Choose appropriate groups using agreed business criteria.

Reminder and contact limits

Control how often customers receive messages.

Optional CRM connection

Explore connecting with your existing customer or booking system.

Team handover

Pass replies and relevant context to the right person.

Available features, connections, and messaging channels are confirmed during setup.

Where configured, AI can assist with approved message personalisation and reply handling.

ONGOING RELATIONSHIPS

For businesses built on ongoing relationships.

Gyms

Reconnect with past members about class schedules and general membership information.

Chiropractic Practices

Help eligible past customers enquire about general appointment availability.

Med Spas

Give eligible past customers a simple way to ask about current availability and services.

CONNECTIONS

Work with the customer tools you already use.

Customer or booking system

Use relevant business activity and contact preferences.

Re-engagement workflow

Agreed messages and timing rules guide outreach.

Team or scheduling tool

Your team helps interested customers with the next step.

Available connections and messaging channels are confirmed during setup.

SETUP PROCESS

A setup shaped around your business.

  1. Review customer records and contact preferences

    Discuss relevant business activity and how customers prefer to be contacted.

  2. Agree eligibility and messages

    Choose appropriate groups and approve the outreach wording.

  3. Set timing and stopping rules

    Agree intervals, contact limits, and when outreach should pause or stop.

  4. Test before launch

    Review the configured workflow before activation.

FREQUENTLY ASKED QUESTIONS

Common questions.

Who receives a re-engagement message?

We agree on eligibility rules using relevant business activity and contact preferences. The available options depend on your systems.

Can we choose the timing?

Yes. We discuss suitable intervals and contact limits rather than applying the same schedule to every business.

What happens when someone replies?

Scheduled outreach can pause while the response is handled through the agreed conversation or team handover process.

Can customers opt out?

Opt-out handling is configured for the supported messaging channels, with suppression rules agreed during setup.

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